You can tell search engine crawlers things like „do not index this page in search results“ or „don’t pass any link equity to any on-page links“. These instructions are executed via Robots Meta Tags in the of your HTML pages (most commonly used) SEO Anomaly or via the X-Robots-Tag in the HTTP header. 4xx errors are client errors, meaning the requested URL contains bad syntax or cannot be fulfilled. One of the most common 4xx errors is the “404 – not found” error. These might occur because of a URL typo, deleted page, or broken redirect, just to name a few examples. Non-text media forms (images, video, GIFs, etc.) should not be used to display text that you wish to be indexed.
Driving Organic Traffic Through Keywords
Analyze your competitors’ backlink profiles to identify their link-building strategies, top referring domains, and most valuable backlinks. Core Web Vitals are metrics that evaluate how good or bad a website’s user experience is. Implementing basic technical SEO best practices creates a strong foundation for your website’s future success in search. Let’s get started and learn how to make your website show up higher in online searches.
Because Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query. Don’t force keywords into your content where they don’t belong. This can make your website look spammy to search engines and users. On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results. It involves optimizing content, HTML source code, and other on-page elements to align with search engine algorithms.
Meta Descriptions
- Indexed pages can appear in search results when users enter relevant queries.
- Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.
- And, if you’re lucky, you should find at least one broken link on that page.
- It is embedded into your site’s HTML and is an important SEO asset.
First, import your target keywords into Semrush’s Position Tracking tool. One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. Technical SEO involves improving the technical aspects of your website to enhance its search visibility. SEO works by aligning your website with how search engines define good search results. If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert.
By letting Google know that your pages are important and that people are interested in learning about what you have to offer, you can help your pages rank higher and gain more traffic. The tool’s recommendations are based on Google guidelines and SEO best practices. Regularly conduct technical SEO audits of your website to check for technical problems that could seriously harm your search performance.
Metadata is the title and lines of text on the search results page. Those details matter, but the backbone of SEO is high-quality content. There are many sites, books, and guides (we even wrote one here at Search Engine Journal) to help you get started. But you might find that many resources offer conflicting information. The higher your site ranks, the more visible your business is, and the more traffic and sales your business is likely to generate.
